THE BRIEF
Better support multi-modal travel with particular emphasising travel planning and avoiding delays
Promote a shift to walking and cycling (we can assume the ability to integrate data and features from Melbourne Bike Share)
Better promote ticketing information and purchase
BACKGROUND AND DELIVERABLES
Background
2 weeks
5 UX Designers
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Deliverables
A clickable iOS application prototype
USER RESEARCH
Useful features:
Find transport timetables
Platform information for trains and transfer
Check for service disruptions
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Common pain points:
Journey planner too hidden in the app
App doesn’t offer smart search (user needs to know the exact address, station or landmark)
App wasn’t intuitive to use
Doesn’t give route options such as quickest
Next 5 doesn’t always give accurate information and is limited to stations around around you
A lack of information about Myki
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Problem statement
The current PTV app is feature rich but the information is hidden behind challenging UI.
How can we include walking and cycling promotion and ticketing purchase.
IDEATION
Things to improve
Smart Search
Timetable
Saves favourite places
Interactive transport network map
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New features
Add a stop
Get off alerts
Reminder Alerts
Disruption Alerts
Customer feedback
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Key PTV focuses
Introduce fare information
Peak hour incentives for walking or cycling
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Integrations
Myki top up options/login
Metro NotifyMe features Integration
Tramtracker Integration
Google Map integration
Fitness App Integration
Uber integration
PROTOTYPE
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